<p>Welcome to Consumer Behaviour&nbsp;by Professor Carmen Kuczewski S2</p> <p>This is where you will find class-wide material that will help you navigate the cases this semester.&nbsp;&nbsp;</p> <p>This semester, you will learn about the following topics through Innovatank cases, quizzes and activities.&nbsp;</p> <ol> <li>Perception</li> <li>Learning Theories</li> <li>Consumer Motivation and Involvement&nbsp;</li> <li>Personality, Lifestyle and the Self&nbsp;</li> <li>Attitudes, and Attitude Change</li> <li>Individual Consumer decision making&nbsp;</li> <li>Key influences on Consumer decision making&nbsp;</li> <li>Culture and Subcultures</li> </ol>